Lead generation is a hot topic at the moment. Many builders who have lived quite well from word-of-mouth marketing are finding that this strategy is either not working or not providing enough new leads to maintain their businesses.
In response to this, The Trades Coach has put together a 3-hour, industry-specific marketing strategy workshop. The workshop has been registered with MBIE’s Regional Business Partner program. Your business may be eligible for co-funding support via the Auckland Chamber of Commerce growth advisors.
Attendees will learn how to:
- Understand key market segmentation strategies
- Understand how to develop a clear value proposition for those segments
- Understand the various promotional channels and which are most suitable
- Develop a repeatable sales system to better convert opportunities to a contract
MBIE co-funding support is most likely available to eligible businesses. Details will be provided to you by The Trades Coach on how to access this co-funding after you register your interest. There are multiple locations across Auckland:
- Henderson, Wednesday 6th November, 3 pm
- Manukau, Thursday 7th Novembe,r 3 pm
Other locations and an online version may be added later. To register your interest, go to: https://forms.gle/kNnVGWwY4cP4ZCV79
